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bcdon said:
Sounds like you are having a good time to me! :dude

384944965_5e6e0834cd.jpg

Well, I must confess that I'm a bit out of practice. After a youth of healthily enjoying inebriants I have let my drinking muscles go a bit soft. Still, I did enjoy myself and managed to avoid a hangover so I guess I was two for two. Funny, when I got back to the hotel, I was contemplating a bath before bed when I read this sign above the tub:

Kindly Notice
Dear Guests:
Please kindly note that don't use bathtub when you have drunk,
feel not so good and catch hypertension or heart disease. We
sincerely with you are always in good health, enjoy your living!
Thanks for your attention!

I decided I didn't want to risk catching hypertension or heart disease so
I skipped the bath. As I am still alive and "enjoying my living" I think I made
the right choice.

Honestly after years of doing business over here, maybe I should write a book...
 
syo said:
Honestly after years of doing business over here, maybe I should write a book...

Do it man! When you become the next Leo Fender, that thing will be GOLD!

I kid of course. I did a lot of business in Malaysia and you just don't see the crazy "engrish" (hoping thats not actually a derogatory term) there so I wondered what it was all about. Went to Japan, still nothing like the funnies you see online.

Then I went to China and saw it everywhere!

This is one of my favourites from a restaurant I wandered into in Beijing (with REALLY good food mind, if you are interested I'll dig up the details, but it's basically next to Hooters :)


Does the pot do the child sacrificially? by Ch0jiN, on Flickr

Of course I ordered and ate it and I have to say "Doing Pot" then "Sacrificing Children" results in a mighty tasty meal!!!

If you click on my flickr link there there are couple more from the same place including the classic dish "Steamed Sausage with the Old God Mother Steams"

Anyway sorry, this was about guitars :)
 
syo said:
Well, I must confess that I'm a bit out of practice. After a youth of healthily enjoying inebriants I have let my drinking muscles go a bit soft. Still, I did enjoy myself and managed to avoid a hangover so I guess I was two for two.

You did well! In Malaysia on business I was usually the only, or one of two western guys at dinner with Japanese, Chinese and Malaysian colleagues and they seemed to think that as I'm like 6'3" and 230lbs (190/105), I should be able to drink substantially more than any of them. So not wanting to offend, and in the spirit of the thing, I'd always end up with the guys topping me up over and over again.

Man, after a while just hearing the words "Gan Bei" or "Kam Pai" made me feel tipsy haha.
 
Looks yummy! BTW, 'Engrish' is not derogatory; nor is 'Frenglish' for any of our French brothers. :french I'm sure there are appropriate words for us English speakers when we mis-speak one language or the other... Anyway, back to guitars! :dude
 
Update time...
I just received word that my first production run is about to ship. I'm very excited. :happy

I also received pictures of the individual guitar packaging. This was produced at a factory separate from the guitar factory. Unfortunately, my company name has changed to Hell "Guilars". This is a problem as I don't own the Trademark to "Hell Guilars" although I'm pretty sure it's not taken. I mean what the hell is a "Guilar" anyway?!

93434d3d8df3ac77c.jpg


They even changed my logotype. Why?! Makes my company look like a knockoff of itself. Must fix immediately! :mad
 
syo said:
Update time...

I also received pictures of the individual guitar packaging. This was produced at a factory separate from the guitar factory. Unfortunately, my company name has changed to Hell "Guilars". This is a problem as I don't own the Trademark to "Hell Guilars" although I'm pretty sure it's not taken. I mean what the hell is a "Guilar" anyway?!d

They really messed up because you got my order! And it was supposed to say 'Gell Guilars!' which is the name of my Syo-designed rip-offs. ;-)

Kidding aside, how exciting! Can't wait to here more!! :dude
 
bcdon said:
They really messed up because you got my order! And it was supposed to say 'Gell Guilars!' which is the name of my Syo-designed rip-offs. ;-)

LOL
Funny, I went to high school with a guy named Gell Guilars. He was from Paraguay. Nice chap...

Actually, this wouldn't be such a big deal except for the fact that the Chinese New Year Holiday starts in 3 days. This means that all manufacturing (for me anyway) pretty much stops for a good 3 weeks as the entire country is at home with their families at this time. We planned this run to ship before the holidays and now I'm not sure what to do.

On a side note, many years ago in my first art director position for a small record company, I made a similar mistake. On our first full color catalogue that I designed, I failed to catch a rather important typo. On the back page, was the logo which read, (Co. Name) "Reords". The error was discovered by a guy in shipping after we had printed 5,000 of them (not cheap at all in those days). That was my most traumatic work moment ever... :spank
 
Syo, I'm very much looking forward to owning one of your fine guilars.

Do you have any photos of the new babies fresh off the production line?
 
FrankenFretter said:
Syo, I'm very much looking forward to owning one of your fine guilars.

Do you have any photos of the new babies fresh off the production line?

Almost Sean.
Here are a few pics in the factory, guitars not yet completely off the production line but close. I took these photos at Duffy's request to see some shots of the process/factory. Sorry I didn't get these up sooner. Taken with my mobile phone so quality is so so. I'll try to post a few more soon.

Here's a shot of some of my guitars which were brought in to have the hardware assembled.

93434d40153c6ef05.jpg


Pickups being installed

93434d40153c90270.jpg


These 3 were taken in the final assembly/setup phase. I spent quite a few hours myself in one of these stations playing dozens of guitars. In fact I was standing in the same position for so long that when it came time to go to dinner my legs were almost locked in position. I think I was so focused on trying to find any flaws that I forgot to shift my weight from time to time. You'll notice labels on the Bare Knuckle pickups. I put them on before shipping them from Japan as we have several different combinations per style. I didn't want to take a chance that they could get confused.

93434d40153bed787.jpg


93434d40153c27623.jpg


93434d40153c4992e.jpg
 
I really like the looks of that white one,good job.Ah but what the hell you already knew that.Sumi:D
 
Can't wait to see the website up and running...
Yes don, I know. I'm late as usual. Sorry...:master

Things are coming along however. Recently received the first production run and I'm personally inspecting and testing all of them. I should be finished with most of them by the end of the weekend. I must say that so far I am completely blown away with the quality. I know that this sounds like self serving sales talk but it truly isn't. I post all the Hell news as it comes and if it were otherwise, I would say so. All of the so far tested guilars are excellent players and sound terrific. There have been two so far that actually sent chills down my spine. Incredible tone and drop-jaw sustain and they played exceptionally fast. Second to no guilars that I have ever played.
There are a couple that will have to go as B stock for purely cosmetic reasons. Nothing major yet though. Will see what the rest of this weekend brings, but so far I am relieved and very very happy. :happy

I was messing about a week or so with ago with melting ice and came up with a little video teaser. Rough but conceptually where I'm going. Audio is the first (and only) take of some playing around I did while while watching the video. I'm thinking to have a contest with the finished video, "Score one for Hell". A competition to score the vid. Winner gets a guitar. Could be interesting.



Of course once you go to hellguitars.com all bcdon (or anyone else for that matter) can currently see is that "coming soon" page. The site right now is being held up by the fact that at this stage of Hell development I'm still in control-freak mode. I will be bringing others in to help soon but I have to get through the birth stage first. Nearly delivering. Practically however it is being held up by the fact that the guitars (oops guilars) have had some minor changes made to them so I have to reshoot the lot. I can't do that until some new hardware (knobs) arrives next week. But the layout is about ready.

I can see the lights up ahead and they spell H-E-L-L...:dude
 
Yes don, I know. I'm late as usual. Sorry...:master

Things are coming along however. Recently received the first production run and I'm personally inspecting and testing all of them. I should be finished with most of them by the end of the weekend. I must say that so far I am completely blown away with the quality. I know that this sounds like self serving sales talk but it truly isn't. I post all the Hell news as it comes and if it were otherwise, I would say so. All of the so far tested guilars are excellent players and sound terrific. There have been two so far that actually sent chills down my spine. Incredible tone and drop-jaw sustain and they played exceptionally fast. Second to no guilars that I have ever played.
There are a couple that will have to go as B stock for purely cosmetic reasons. Nothing major yet though. Will see what the rest of this weekend brings, but so far I am relieved and very very happy. :happy

I was messing about a week or so with ago with melting ice and came up with a little video teaser. Rough but conceptually where I'm going. Audio is the first (and only) take of some playing around I did while while watching the video. I'm thinking to have a contest with the finished video, "Score one for Hell". A competition to score the vid. Winner gets a guitar. Could be interesting.

Of course once you go to hellguitars.com all bcdon (or anyone else for that matter) can currently see is that "coming soon" page. The site right now is being held up by the fact that at this stage of Hell development I'm still in control-freak mode. I will be bringing others in to help soon but I have to get through the birth stage first. Nearly delivering. Practically however it is being held up by the fact that the guitars (oops guilars) have had some minor changes made to them so I have to reshoot the lot. I can't do that until some new hardware (knobs) arrives next week. But the layout is about ready.

I can see the lights up ahead and they spell H-E-L-L...:dude

Hmm, I think I know how the label mishap on the box happened...
 
This is getting pretty exciting :) So score wise you're thinking 30 seconds? Not that I have any composition/arrangement/musical ability, just, well, curious ;)

I think the main competition here is going to be more like "Who buy's and receives the first Hell Guilar". I know there are a couple of us here quite interested ;)
 
This is getting pretty exciting :) So score wise you're thinking 30 seconds? Not that I have any composition/arrangement/musical ability, just, well, curious ;)

I think the main competition here is going to be more like "Who buy's and receives the first Hell Guilar". I know there are a couple of us here quite interested ;)

I bet shipping from Japan to Down Under is much faster than to North America.. at least we should have the European guys beat! ;-)
 
This is getting pretty exciting :) So score wise you're thinking 30 seconds? Not that I have any composition/arrangement/musical ability, just, well, curious ;)

Yes, Ch0, looking at a 30 second spot. Still working out the details for this but I'll give ample warning along with final video and clear instructions. While composition skills etc., would probably help, they're not necessarily required if you can manage to capture the Hell vibe. Anyway, stay tuned!

I bet shipping from Japan to Down Under is much faster than to North America.. at least we should have the European guys beat! ;-)

I know you're joking don, but I'm not sure about which would be faster. Technically flight time is about the same. What I don't know yet is what are the typical custom delays from country to country. Shipping a guitar to the US usually takes about 4-5 days from Japan. I know Europe usually has longer delays getting things through customs. I am looking into arranging a distribution center for N. America so guitars will be shipped from the States. This will help cut costs and make delivery faster for US and Canada. Not sure when this will happen though I'm fairly sure that this is what we'll do.
 
I am rather happy as I recently received some hardware (knobs/toggle knob) that are perfect for my Bender model. I initially wanted to design my own but in an effort to control costs I've been searching for over a year for some pre-existing knobs. It is amazing to me how few styles/choices are actually available. They are chromed brass and really finish things off nicely and have a nice feel to them. I'll take some pictures this weekend and post them.

I also recently learned that there is a law (apparently) that guitar manufacturers must also sell T-shirts. So to be in compliance I have been designing a few.
I would love to hear any opinions/comments if anyone is inclined. The first one is definite. Just the classic hell logo look. The other 2 I threw together from sketches while waiting in the hospital this week. It was my inclination from the start not to have any devil imagery, satanic stuff but the one below just came off as fun and natural. Might do another with angels too. Anyway, please let me know what you think. Thanks!

Hell_classic_mockup.jpg


Hell_classic_mockup_BLK.jpg


Hell_devilsWT_mockup.jpg


Hell_devilsBK_mockup.jpg


Hell_oneOnly_mockup.jpg
 
Way cool, Syo! I actually like all of them, and I don't think I could choose one favorite. I guess I'll have to get one of each when they're ready. I do kind of favor the bottom design just a tad, I guess, although I'd prefer a black T. Any plans to make baseball caps and beanies? They seem to go along with the tee shirts most of the time. Here in Oregon, I could really use a nice warm Hell hat. ;-)

Thanks for keeping us up to date!
 
Cool stuff, SYO, must be very satisfying for you. If I had to choose, I'd get the last design, the headstock logo. I dig that.
 
T design

Syo, one thing I like in a T shirt is a small graphic over the pocket. I like a pocket in them. I have designed a few decent T shirts for various purposes. In addition I like the big graphic on the back instead of the front.

Just my opinion, but I think the bottom graphic with the headstock and a couple tuners with HELL on top would lend itself real well to being modified into a smaller four inch diameter circle pinstripe above the pocket with HELL arcing across the top inside the circle and the year 2011 arcing within the bottom of the pinstripe circle. I personally think this motif makes the T shirt look real cool, especially with the big graphic displayed proudly on the back of the T shirt. It kind of gives it a two dimensional element and looks classy, as opposed to just a plain T shirt with a big graphic on the front and no pocket for MP3 player, phone, etc., highlighted with the four inch diameter graphic above the pocket. I have found these pocketted T shirts to be very popular compared to the plain type.

Just some ideas from my personal perspective and past experience in T shirt design.

The T shirt can be a lot more than just a legal necessity. In my personal view T shirts can be powerful advertising, especially if they are really cool and have an element of desirability that separates them from the plain run of the mill T's.

I also think they look better in a color other than plain white, even grey or red or black. I usually don't go overboard with more than one color and make sure that I have abundant quantities in the most desirable sizes, especially extra large, because of shrinkage, especially with the cheaper T shirts.

I wouldn't mind drawing a sample circle graphic above the pocket and big graphic on the back, but I'm sure if you are contemplating designs you can easily conceptualize the idea I'm getting at. Green would be another color that would, similar to grey, accentuate the red in the headstock graphic.

As I said, I'm really into the powerful advertising value of cool and desirable T shirts.

I personally think the hellish characters on the shirts look really linear and make it difficult to have a flowing graphic, plus they look "busy" and maybe only one character would be better than a few, in my inconsequential opinion.

I hope you don't mind me throwing out some ideas. I definitely don't mean to sound critical, but don't mind sharing some of the experience I have had designing what turned out to be highly desirable T shirts with "strong" advertising value.

Your entire endeavor looks great. I wish you the greatest success.

I really liked that black and gold prototype you posted with the cool diamond or skewed box/rectangle blockiness on the body. That was one stunning finish, probably relatively expensive to produce, but really had a beautiful vibe to it.

What is your target demographic by the way, if you don't mind me asking?

Again, best wishes in your substantial endeavor. It is highly interesting to watch you share your quest with us. We can almost feel your ups and downs. I've never seen such a revealing insight into a mfg'ing pursuit of any type. Thanks for opening that window to your cool project.
 
Hey Duffy! Thanks alot for the input from your experience. You make some good points.

Syo, one thing I like in a T shirt is a small graphic over the pocket. I like a pocket in them. I have designed a few decent T shirts for various purposes. In addition I like the big graphic on the back instead of the front.

I've approached my shirt designs just like my guitars. I design things that I personally want to wear (or play). All of the T-shirts I wear are largish images in front with no pockets (so I guess I lost one customer already :D). To me they are created more as art/fashion pieces rather than advertising. I've even sketched a few ideas where there is no mention of my company except on the label.

The T shirt can be a lot more than just a legal necessity.
That was just a bad joke on my part...:D

I also think they look better in a color other than plain white, even grey or red or black. I usually don't go overboard with more than one color and make sure that I have abundant quantities in the most desirable sizes, especially extra large, because of shrinkage, especially with the cheaper T shirts.
Yes I largely agree with you Duffy, I plan to do color shirts and some color designs as well. I do like black quite alot though. I plan on creating alot of short runs of many different designs. I have a terrific screen print co. who can do this affordably for me.

What is your target demographic by the way, if you don't mind me asking?
Not at all. It's a very good question and one I don't have a definite answer for. I have done zero market testing whatsoever. I (almost literally) plan to toss the guitars/shirts/other stuff to the wind and see where they fall. The guitars are not entry level so they'll probably skew past the youngsters but we'll see where it goes. As you can see the T-shirt designs pretty much run from young to older. There was quite purposefully no attempt to reach a certain market. I just want to follow my inspiration and leave it to the tastes (and pocketbooks) of the market. After 20+ years of art directing other people's projects I am having the time of my life creating products for my own pleasure and offering them to the market. Whether or not I get to continue long term of course will depend on whether anyone wants to pay for it. For me, it is exciting and intimidating at the same time. Mostly exciting though...

Again, best wishes in your substantial endeavor. It is highly interesting to watch you share your quest with us. We can almost feel your ups and downs. I've never seen such a revealing insight into a mfg'ing pursuit of any type. Thanks for opening that window to your cool project.

Really thanks alot Duffy. I have really appreciated the support from yourself and some other very good folks here. Looking back at the past year and a half, I feel that I was very stupid to think that I could do such a thing (but very glad that I did!). :rockya
 
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