Want to know who "they" are in the Aspartame fiasco?
Just follow the money trail and where and to whom it leads...
A simple fact...
An organic substance cannot be patented. A synthesized chemical substance can. Where do you think the money is there?
The all natural organic sweetener Stevia hasn't been able to get approval from FDA as a non-caloric "dietary" sweetener despite its undeniable safety record. And why do you suppose that is? Well where would companies like Searle and Monsanto be if Coca-Cola could opt to use an all natural, non caloric sweetener in their Diet Coke...and not have to buy Aspartame from the chemical companies? Think of it. Coca-Cola could take the high road and truly promote their product as a healthy drink (relatively speaking). No artificial chemical sweeteners. Think of how that would go over in an increasingly health conscious marketplace. And then think of what the chemical companies would be losing.
So, out come the lobbyists. Stevia bad, Aspartame good, here's another campaign donation. Secretary of Defense pressures FDA because he has substantial investment in chemical company and lots of tax payers dollars to make life Hell for FDA bureaucrats. Get the picture? This isn't fiction, its dirty business as usual in Washington. And before anybody thinks this is a political statement, this isn't a partisan practice. It's an equal opportunity practice open to all who eat from the public trough known as government.
I had said earlier that a natural organic substance can't be patented. But, if there are certain refinements made to that organic substance it can be named and trademarked. And just who do you think is jumping on this (money) bandwagon? Why none other than a chemical company...Cargill.
Well, Coca-Cola is not some fly by night company with no clout of their own (and neither is Pepsi who has a stake in this). And it seems that Coca-Cola has found themselves a new partner to jump in the sack with. I've been following this partnership between Cargill and Coca-Cola for over a year now. All the small natural food companies individually and combined could not get FDA to grant them GRAS (Generally Recognized As Safe) approval for Stevia as a natural sweetener. But now that it's got a name (Rebiana), and has the backing of CLG Life Tech Corp, Cargill, and Coca-Cola (yes, they worked with Cargill on Rebiana) it's suddenly legit. Looks like they could afford the lobbyists that the poor little health food companies couldn't.
http://www.stockwatch.com/swnet/new...?bid=Z-C:GLG-1561728&symbol=GLG&news_region=C
EDIT TO ADD: Stevia was never available in grocery stores before. Since FDA wouldn't allow Stevia to be marketed as a sweetener only a "food additive", it was relegated to health food stores. But now it's magically available in grocery stores everywhere under the brand name,
Truvia. It tastes as good (and even better) than the health food store Stevia I had been buying, but
Truvia is only half as sweet.