$600.00 for a pair of freakin' pup rings... Those dudes have got to be out of their ever lovin' minds! I'd rather save my money and buy a whole freaking guitar, "inferior" pup rings and all.
Fool, money. Money, fool. Don't bother to get to know one another.
I'd love to think that this is some big performance-art-ish, social commentary, dripping-with-irony kind of thing, but I doubt that's the case.
Maybe you're on to something there, Rev. Perhaps this is the guitar world's equivalent to L Ron Hubbard's Scientology experiment.