Great lesson!!
I think that us guitar players tend to focus so hard on playing continuous runs of fast notes that we can get stuck in ruts and forget to be musical.
You don't have to have great chops to be musical with your playing. When I listen to guys like David Gilmour it really makes this point to me. Gilmour's playing sounds so great that I forget that he is not playing fast. It doesn't matter because the lines sound so good and the ideas fit together so well.
This video lesson is highlighting the importance on phrasing as a way to get more interesting ideas instead of only relying on playing more notes.
I also like what he said about using all of the unique sounds of the guitar (like slides, pulloffs, stacatto sounds, etc) to get more variety in your sounds. This is the kind of thing that adds personality to your playing.
-- Jim