They bought Tacoma 2 years ago to get a good factory, fine luthiers and access to great woods to scuttle Tacoma as a viable competitor and convert it to their USA Guild operation so they could stop pretending to make Guilds in Corona, CA. Remains to be seen, but in buying Kaman music, they now get the same sort of thing with Hamer USA and Ovation (think Adamas here, not Ovation's import product). Hamer, like Tacoma, not a 'household name', but fine product. They might see Hamer USA as a means to put a dent in PRS' market share. Add Takamine to the clan and they've got a terrific import acoustic line 2nd to none with their Japanese stuff and their Korean/Chinese product better than anything Fender's ever had. They can probably eventually drop the Guild GAD imports as a result, along with the Fender import acosutics, focus on Fender/Squier as an electric force with Hamer USA an elite line and Gretsch in between the 2.