..... it seems the factory really cultivates a cult mentality, through ample access to the shop and customization options. The more I find out, the more I like the idea of supporting the brand.
You've hit the nail on the head, Tio.
As I described in my earlier post, I've been fortunate (?) to have played and examined closely a few Heritages...besides that H535 I described, my local dealer has had a few others over the years that he'd ordered for guys and they came back on consignment as their owners fell on harder financial times and just had to give them up. A Sweet 16, a Golden Eagle, and an H150. Also, my dealer and his 2 partners just rave about the company, a pleasure to deal with, solid people.
Geezer that I am, I've often mentioned here my first 'good' guitar I got when I was 13: a Gibson Kalamazoo ES330. In the 70's, I owned 3 different Gibson Kalamazoo LP Customs. The only post-Kalamazoo Gibson I've owned was a '99 BluesHawk. I have absolutley NO desire to own a post-Kalamzoo Gibson. It's not about the money, although there's no way I could afford one again; it's the company's kharma, the attitude. It disgusts me.
The same is the case for Fender. I own 2, a '78 and an '81. All the silly overpriced incarnations of Strats and Teles today are just that: silly. Gimmicky. OTH, G&L, founded by Leo Fender and George Fullerton, with their guitars designed and built 'Leo & George's way', in 'Leo's old Fender House' in Fullerton, CA. They have that 'kharma'. Genuine. Authentic. No Bull Feces. Just great guitars at a fair price.
As I said before, I liken Heritage to G&L, and it's for the same reasoning. OK, so I'm old-school. Living in the past? Perhaps.
If my dealer ever gets an H535, or an H530 (equivalent to the ES330/Epi Casino), maybe an H150 again...I'd take my Epi Sheraton II and Casino and my Washburn Idol and work a trade for the Heritage. Without blinking, hesitation or regret.