Personally, it makes me sick, because it's not just with sports that this is happening, it's anything that is competitive (like life??).
Without a winner and a loser, there's no incentive to work harder and become better, and there's no incentive to continue working hard to maintain the winners edge.
And it's not just about winning and losing. It's about learning one's strengths and weaknesses, and learning that a successful life isn't about being perfect, but rather about being the best you can possibly be. There will always be someone faster, stronger, smarter, better looking, richer, more popular...that's life. It's up to the adults to teach the kids how to deal with these realities, and not prop them up with phony self esteem and entitlement platitudes.
I don't know if the PC crowd are just cowards, lazy cowards, or just did too many drugs in their youth and never left their rose-colored glasses world. But what's certain is that they are doing an egregious disservice to the youth of America. Just wait until these entitlement babies apply for college in a few years. It's going to be a hard lesson for them when they find out that colleges aren't interested in their self esteem, only their SAT scores and their GPA. The employement world will be their next rude awakening. It's already surfacing now.
Funny, but I don't recall seeing anyone getting a self esteem medal at the recent Olympics. Maybe I just missed that because I was watching people competing in the game of life....