I remember reading about this posting by Path Metheny about Kenny G.
Honestly, I have mixed feelings about all of this. I think the main issue that irritates people, with respect to Kenny G., is not that he plays instrumental pop, it's the fact that people try to market his music as Jazz, which it really is not. To make matters worse, he did something almost as offensive as making a rap song out of a classic Beatle hit, he mixed his own playing into a classic recording from a well respected Jazz artist like Louis Armstrong. This was the straw that broke the camel's back and got people so upset, since this is kind of like trying to gain credibility by attaching yourself to something that is well respected.
So, I do understand the irritation here.
But another part of me thinks that Kenny G is just a guy who knows how to market himself. George Benson also got a lot of flack for making vocal albums that were more disco-smooth-jazz oriented, and less guitar oriented. I read an interview with George Benson (who I respect immensely as a player), and the interviewer was giving him crap about this. George said, in so many words, give me a break, I'm just making a living. The reality is that there is a business side to this that is part of the driving factor of what these artists do. Kenny G sells a lot of records because he knows how to market to a larger audience, that may not appreciate sophisticated "real Jazz" playing. I personally don't like his stuff at all. It puts me to sleep. I do think that he crossed the line a bit when he started doing his sappy solos over some of those old recordings, but I don't think the guy should be arrested for it. The real person people should be mad at is the publishing company who granted Kenny G the license to re-record his version of a classic recording. For the same reason I'm really pissed when I hear a classic Beatle song in a car commercial or something.
--Jim